One of my main intellectual strategies is to explore important neglected topics where I can find an original angle to pursue. As a result, I tend to lose interest in topics as they get more attention. This is why I’ve avoided customer lifetime value. Sure, it is plausibly important, but there are millions of articles written about it online, and …
How To Maximize ROI with Customer Lifetime Value & Segmentation (the right way)
Data Science is bullsh*t. I say this a lot. And I say it despite the fact that I run my own data science lab. And it isn’t the science per se that is the issue. It’s the way it’s often used. There is an overabundance of useless projects, useless ideas, and useless analysis that do not align with business goals. …