It has been a year since the Chinese Spy Balloon incident. Nobody is talking about it anymore. Except for maybe a few nerds who track this stuff. I get it. It’s not the juicy hot topic of the day like it was when it first happened — and we tend to stop giving a shit about stuff once we hear …
Voodoo Math, Alien Economics, and LTV
One of my main intellectual strategies is to explore important neglected topics where I can find an original angle to pursue. As a result, I tend to lose interest in topics as they get more attention. This is why I’ve avoided customer lifetime value. Sure, it is plausibly important, but there are millions of articles written about it online, and …
How To Maximize ROI with Customer Lifetime Value & Segmentation (the right way)
Data Science is bullsh*t. I say this a lot. And I say it despite the fact that I run my own data science lab. And it isn’t the science per se that is the issue. It’s the way it’s often used. There is an overabundance of useless projects, useless ideas, and useless analysis that do not align with business goals. …
Announcement: Our New Data & Research Lab ‘Starlab’ Is Open & Operational
Big news today: Our new Data & Research Lab ‘Starlab is officially open for business. Starlab specializes in the collection, analysis, and visualization of data for advanced applications, including remote sensing, satellite and stratospheric imagery analysis, location-based services, and spatial data mining. It also provides expertise in data science, predictive analytics, artificial intelligence, economics, business intelligence, and customer analytics. Starlab …
Are Alien UFOs Real?
A few days ago, one of my friends asked me what my thoughts were on all the “Alien UFO stuff” we’ve been hearing about in the news lately. And while I initially laughed it off as my brain retreated into its base defense (aka the default programming you’ll find among many scientific and academic “elites” that alien UFO sightings are …