It has been a year since the Chinese Spy Balloon incident. Nobody is talking about it anymore. Except for maybe a few nerds who track this stuff. I get it. It’s not the juicy hot topic of the day like it was when it first happened — and we tend to stop giving a shit about stuff once we hear …
Voodoo Math, Alien Economics, and LTV
One of my main intellectual strategies is to explore important neglected topics where I can find an original angle to pursue. As a result, I tend to lose interest in topics as they get more attention. This is why I’ve avoided customer lifetime value. Sure, it is plausibly important, but there are millions of articles written about it online, and …
Goals 2024
For years, I have been interested in the science of decision analysis. Afterall, it is decisions and outcomes that make the world go round. It is decisions and outcomes that decide the winners and the losers. And, as such, the people who think about these sorts of things are constantly theorizing and striving to reach optimal outcome(s) so they can …
The Rise & Fall of the Modern Nerd
In less than 70 years’ time, the nerds have risen from relative obscurity and irrelevancy and now sit on the high throne of the plebeian universe. Today, we examine the possibilities and outcomes of an era where nerd kings rule supreme. The word ‘nerd’ used to be somewhat of a derogatory term. Back in the day, nobody wanted to be …
The Human Supercomputer, Bias, Suboptimalities and Outcomes
The human brain is a powerful computer that’s capable of incredible things, but it’s also full of bugs and extremely prone to error. These errors, also called “cognitive biases” are mental mistakes that can affect both our thinking and actions. What is Cognitive Bias? A cognitive bias is an error in cognition that arises in a person’s line of reasoning …
How To Maximize ROI with Customer Lifetime Value & Segmentation (the right way)
Data Science is bullsh*t. I say this a lot. And I say it despite the fact that I run my own data science lab. And it isn’t the science per se that is the issue. It’s the way it’s often used. There is an overabundance of useless projects, useless ideas, and useless analysis that do not align with business goals. …
Mental Models – The Comprehensive Guide
Mental Models: how to avoid “smoov.bra.in2023” reasoning errors and suboptimal outcomes. The human brain is a fascinating machine. It’s a complex system comprised of billions of interactions which shape our thoughts, feelings, dreams, memories, and ultimately make us who we are. Powering the human earth-suit, the brain is (quite arguably) the most advanced piece of hardware/software ever made. But the …
Mental Models (Part 4)
Use these mental models to improve your problem-solving and decision-making skills and overcome common [smoov.bra.in2023] reasoning errors. PDF: We created a clean, printable PDF of this series for offline reading. Buy it here or view a preview. Greetings, my fellow plebeians. I hope you are enjoying this series so far. In case you missed the first three installments, you can …
Announcement: Our New Data & Research Lab ‘Starlab’ Is Open & Operational
Big news today: Our new Data & Research Lab ‘Starlab is officially open for business. Starlab specializes in the collection, analysis, and visualization of data for advanced applications, including remote sensing, satellite and stratospheric imagery analysis, location-based services, and spatial data mining. It also provides expertise in data science, predictive analytics, artificial intelligence, economics, business intelligence, and customer analytics. Starlab …
Mental Models (Part 3)
Use these mental models to improve your problem-solving and decision-making skills and overcome common [smoov.bra.in2023] reasoning errors. PDF: We created a clean, printable PDF of this series for offline reading. Buy it here or view a preview. Mental Models: Part 1 | Part 2 | Part 4 In an age where data is abundant, but wisdom is increasingly scarce, the currency of clarity has …